1. Qualification
   America's Research Group clients typically have more than $2,000,000 in annual sales and advertising budgets of at least $100,000.
   
   
2. Business Profile
   You provide important information about your company by filling out The Confidential Business Profile. This vital component allows ARG to evaluate your market size, Advertising mix products and the uniqueness of your company as we design the survey proposal. The most significant points of the profile are your goals, issues and concerns. The ARG Marketing Plan will assist you in identifying the issues and concerns that can be answered through the research process.
   
   
3. Proposal Preparation
   After discussing your objectives, issues and concerns with your ARG salesperson, Britt Beemer personally prepares the research proposal customized to meet your objectives and fill your needs. The proposal is comprehensive and all encompassing, including:
   • The general purpose of the project.
   • The information necessary to be gained through interviewing to achieve the objectives.
   • The cost, terms and conditions for the project.

   Upon acceptance of the proposal, Britt Beemer will prepare the questionnaire for the interviewing phase.

4. Data Collection
   The telephone interviews are begun immediately. All information is obtained by ARG trained employees, with follow-up verification in
   75 percent of the interviews. Our telephoners interview several thousand consumers each week, giving ARG the largest database in the research industry.

5. Results Presentation
   Britt Beemer personally writes and presents the finding and conclusions. The research presentation is made at your offices or site of your choice. The four to six hour presentation to all key employees includes three parts:
   • The actual research findings with commentary and observations.
   • The marketing steps necessary to achieve your objective(s).
   • A prioritized list of action steps for success.
   At the presentation you will be gives two bound copies of the research data, observations and marketing recommendations. A copy of the cross tabs is also provided.
   
   
6. Follow-up Consultation
   America's Research Group's involvement with your company continues after the presentation. Because of our unique relationship with our clients, Britt Beemer and the entire staff of ARG will assist in the implementation of the research recommendations. Clients have access to Mr. Beemer to answer any questions about the project or implementation of the strategic marketing plan. This exclusive personal service is available for eighteen months following the survey at no additional cost. A revisit for consultation is charged for the cost of travel expenses only.

How Can we help you? To request more specific information on ARG's consumer research and marketing strategy services, fill out this form.