From Industry Critics:Top 25 Business Books by 800-CEO-READ
"… an engaging book about the world of business today. … [Beemer’s] information illustrates how you can profit from these buying trends. … this book has serious value." Full Review

From the Critics: Library Journal
"Recommended for marketing and small-business collections in most public and academic libraries." Full Review

--Lawrence R. Maxted, Gannon Univ., Erie, PA Copyright 2001 Cahners Business Information.


EDITORIAL REVIEWS
" … an insightful and fast-paced read for managers looking for ideas on how to shape their businesses going forward." --Howard Rothman
Full Review


"One of the best business books I've ever read", March 7, 2001
Reviewer: A reader from Chicago, IL Full Review


"… offers important and fascinating information that any company or business should pay attention to in order to anticipate the many changes taking place in the marketplace every day." ---Reviewer: A reader from New York, NY USA Full Review


"Small businesses will get valuable ideas for how to fend off the national chains with better service and differentiated branding. Larger businesses will learn ways to overcome the presumption of being uncaring." ---Reviewer: Donald Wayne Mitchell, from a management consultant in Boston
Full Review

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