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�Cyber Monday� More A Marketing Ploy Than Reality Charleston, SC December 5, 2005. A national survey of shoppers this weekend found that only 22.4% would really shop at stores and then go online to buy those same items later. While 42.4% stated they are aware of Cyber Monday, only 17.8% made any type of Internet purchase on Monday following Thanksgiving weekend. Of these shoppers 36.7% have purchased Christmas gifts online in previous years. This research clearly casts doubt on the premise that Americans used Thanksgiving weekend to �scout� out items they wanted to buy later online for a lower price. Britt Beemer of America�s Research Group said, �Cyber Monday is more hype than reality.� This survey was conducted on the weekend of December 2 to December 4, 2005, and is a sample of 800 adult consumers. This study has an error factor of +/-4.3%. America's Research Group is the consumer research-focused business development firm that provides clients the insight, strategy and tactics to increase market share. America�s Research Group's expertise in consumer behavior has made it a key resource and advisor to leading brands and top retailers in the nation for 25 years. |
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