- Only 43.1% of Americans shopped for Christmas gifts this weekend which is 20 points lower than normal where over 60% would have been expected.
- Forty-five percent (44.7%) of Americans are done or nearly done with their Christmas shopping, with only 9.6% yet to start.
- Over half of Americans (53.2%) can finish their shopping within one, maybe two days.
- At this point, 63.5% of Americans have shopped five stores or less.
- Only thirty percent of Americans (30.5%), plan to finish their shopping in the final few days.
- Of those waiting to finish their shopping, 48.9% are waiting in order to get better deals on their Christmas gifts.
The top five stores shopped this past weekend are:
The top three gifts purchased so far this year are:
2. Video games---21.9%
3. Women's clothes---21.5%
- Of those consumers making electronics purchases for Christmas this year, 43.9% are going to discount stores rather than the big boxes.
- Of those consumers with children, only about half (53.6%) have completed their gift purchases for their children.
- Over one in five shoppers (22.0%) have gotten so fed up with the lack of store help they have left the store without making any purchases.
- Of those consumers who have bought something nice for themselves this Christmas, they have spent an average of $155.91.
- Nearly two in five Americans (38.6%) are hurried and feel the pressure to get their Christmas shopping done this year with six fewer days on the calendar.
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